Marketing and PR

Product Marketing Manager at Appodeal

What you’ll be doing:

  • Engage in online guerilla marketing in mobile app developer communities to increase word-of-mouth virality across social media, forums, Slack groups, etc. and increase the number of positive reviews;
  • Execute full-funnel marketing campaigns to increase user sign-ups and product adoption, including experimenting with account-based marketing to achieve better results with enterprise clients;
  • Partner with clients and service providers to create use cases;
  • Create product marketing assets, landing pages, sales enablement tools, blog posts, newsletter, whitepapers, etc. with the help of designers;
  • Communicate the vision and value of new products to the sales team and develop sales assets that facilitate the selling process;
  • Execute paid online ad campaigns;
  • Partner with event managers to drive the marketing aspects of industry event participation and sponsorship contracts and fulfillment of deliverables;
  • Project manage webinars, including securing speakers, online logistics, driving attendance and managing implementation day of the event.


  • 3+ years of marketing experience;
  • Understanding of the mobile app space;
  • Understanding of effective online community engagement;
  • Excellent ability to write persuasive content in English (research, ideate, write, edit);
  • Proven record of executing full-funnel marketing programs;
  • Ability to empathize with mobile app developers’ and publishers’ needs and create marketing assets to address them;
  • Ability to distill complex technical concepts into simple to understand messaging;
  • Ability to work independently and learn on own new marketing technologies without direct guidance;
  • A combination of analytical and creative abilities;
  • Ability to drive projects and influence across cross-functional and geographical teams;
  • A growth mindset;
  • Proficient Russian.


  • Experience working with marketing automation tools;
  • Experience with paid online ads;
  • Experience in the mobile app space and/or startups;
  • High level of English.

Application Form

Follow the link to complete form, telling us why you’d be a great fit and you could be part of our awesome family.