BidMachine - 3 min read  - December 5, 2019

Why SDK Integration is Ideal for In-App Advertising

Whether you’re deciding to integrate a new ad network, ad mediation or ad exchange, it’s important to understand what integration options you have. SDK integration invariably ranks #1 for mobile publishers. On average, an app has 15 integrated SDKs: analytics SDKs, attribution and engagement SDKs and advertising SDKs.

What aspects of SDK integration are stronger in comparison with other integration types? We know that S2S, Tags and OpenRTB integrations seem to be lighter and faster, but after the initial dazzle wears off, there are not that many continuous benefits to these integration types. In this article BidMachine team briefly explains why SDK integration is recommended for optimal monetization results. 

Benefits of SDK integration

Sometimes adding another SDK into your app just doesn’t sound like a viable option, especially when you have other ad monetization SDKs lined up. However, one more SDK does not equate more hustle and more resources spent. There doesn’t have to be a dozen pro-SDK reasons, so here are three major SDK integration benefits summarized. 

SDK ensures better performance and monetization results 

With SDK integration mobile publishers get access to all the demand available and it becomes easier and faster to scale. Moreover, DSPs prefer to make deals with publishers that are SDK-based, because that is a safer way for them to check and verify publisher inventory. For example, it is more likely that SDK-based publishers have app-ads.txt implemented: app-ads.txt is an important factor in advertisers’ buying decisions.

Additional transparency instruments include OpenRTB SupplyChain Object and sellers.json. IAB designed both technical specifications to increase trust in the supply chain. DSPs and ad networks use the sellers.json file to verify the app-ads.txt entries provided by the publisher. SupplyChain Object fully shows the supply path from the publisher to the advertiser with all reseller entities in-between.

Thus, it is not a coincidence that the high-quality demand integrations are almost entirely SDK-based. The more DSPs and publishers are interacting with one another in a transparent manner, the more fruitful are the monetization results. 

SDK is simple to integrate

Lightweight SDKs that are simple to integrate have become a more frequent occurrence in ad tech. Ad tech companies know how important it is for developers to integrate a solution that is painless and not bulky in size. No one wants to waste time integrating a solution that is too complicated to figure out right off the bat. In BidMachine’s case integration includes a comprehensive on-boarding process and can be accompanied by an account manager who makes sure all adjustments and custom arrangements are done correctly. In other words, traditional setup can go hand in hand with additional custom solutions to help optimize and reach publisher’s goals. 

BidMachine iOS SDK size
After integration the app size increases by ~8 MB.

BidMachine Android SDK size
After integration the app size increases by ~ 1.1 MB.

SDK is as stable as ever

Ad tech developers put a lot of effort in building SDKs that are not only light, but that won’t significantly affect app performance by increasing its size and network load. Not to mention SDKs become less and less susceptible to crashes. Moreover, if you integrate, say, via S2S, in case of a crash it might be much more difficult to solve an issue quickly, because the analytics is not going to be readily available. However, in SDK environment bugs are regularly monitored and fairly easy to fix. There are hundreds of hours of testing to ensure that SDK is stable and reliable. Moreover, slights changes in ad performance can be traced via dashboard and indicate whether there is an issue or a specific area to improve. 

About BidMachine

At BidMachine, we are developing the ad exchange SDK that gives publishers opportunities to boost their ad revenue with technologies like in-app header bidding and transparent first-price auction. We strive to provide demand partners and publishers with a bidding solution that eliminates obstacles and allows both parties to thrive, building relationships based on trust. Stay tuned for more and check out our first-price results

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Ekaterina Kupidonova
Product Marketing/Content Manager

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