Monetization - 3 min read  - June 20, 2019

[E-book] Guide to Scaling Mobile Apps in 2019 (and beyond)

With all the new challenges in 2019, today's mobile app businesses must consider new approaches to scale in 2019 and beyond. Check out this guide to find out more.

We are excited to release our new free ebook “The Guide to Scaling Mobile Apps in 2019 (and beyond)”.

We are undoubtedly now in the age of mobile maturation. The first iPhone was launched over a decade ago in 2007. Today, there are over 4 billion mobile devices with users spending on average 3 hours a day in mature markets like the U.S. and Canada.

What should be the golden age for mobile app businesses is in reality an age of extreme competition due to the following factors:

  • Overwhelming availability of apps: 5 millions in AppStore and 5 millions in Google Play
  • Users already developed mobile habits and use on average only 30 apps per month
  • Saturation of UA channels like Facebook and Google by advertisers, increasing costs of paid user acquisition
  • ROI of new users are not promising (fewer than 4% of users make in-app purchases in gaming apps)
  • New competition from ad tech companies branching out into the mobile app publishing business

Considering the challenges above, to publish and scale a successful app has become much more challenging than before. What used to work well before have now been tried and tested over and over already, exhausting their efficacy.

That is why today’s mobile app businesses must consider new approaches to scale in 2019 and beyond.

Fortunately, the age of mobile maturation comes with higher earning potential than ever. In 2018, $155 billion was spent on mobile advertising globally and $101 billion was spent on app downloads, in-app purchases and in-app subscriptions globally, surpassing previous years.

35-pages packed with insights and actionable items you can implement today

The age of mobile maturation also opens new paths to success for those mobile app businesses ready to seize them.

Mobile advertising technology has now evolved to a new level of sophistication that makes it much easier to access these tools, manage them, and gain positive ROI — all with fewer resources required.

This ebook explores how today’s mobile app businesses can obtain success and scale their apps in today’s oversaturated app market by adopting ground-breaking approaches that unify user acquisition and monetization with business intelligence.

35-pages packed with insights and actionable items you can implement today

What the guide will show you:

  • The industry’s latest monetization approaches to implement
  • New user acquisition best practices you might have overlooked
  • How to leverage data the right way to supercharge UA and monetization together
  • Comprehensive checklist of action items to scale your app in 2019 and beyond
  • The latest eCPM trends and much more

Want to find out more? Download the free 35-page e-book to learn more!

Download your copy
Wing Poon
Head of Growth & Product Marketing

Monetization - 8 min read

Essential Metrics for Mobile Ad Revenue Success

Publishers show an ad in their app and expects monetary gain for each impression. Sounds pretty simple, but is it? In order to understand where your revenue comes from and how to add to it, let’s lay out the essentials of revenue metrics.

Monetization - 8 min read

Ekaterina Kupidonova