BidMachine - 3 min read

Featured

Why SDK Integration is Ideal for Mobile App Publishers

Whether you’re deciding to integrate a new ad network, ad mediation or ad exchange, it’s important to understand what integration options you have. SDK integration invariably ranks #1 for mobile publishers. On average, an app has 15 integrated SDKs: analytics SDKs, attribution and engagement SDKs and advertising SDKs.

BidMachine - 3 min read

Ekaterina Kupidonova

Monetization - 4 min read

Featured

Q&A with Liftoff: a Top Performing Programmatic DSP

Now that header bidding finally made its way into mobile in-app advertising, mobile DSPs are getting new opportunities to compete. We chatted with Liftoff to find out how their DSP stands out.

Monetization - 4 min read

Wing Poon

Monetization - 3 min read

Featured

[E-book] Guide to Scaling Mobile Apps in 2019 (and beyond)

With all the new challenges in 2019, today's mobile app businesses must consider new approaches to scale in 2019 and beyond. Check out this guide to find out more.

Monetization - 3 min read

Wing Poon

Monetization - 7 min read

How to Best Incorporate Rewarded video and Banner Ads to Monetize Mobile Apps

There is not much in common between these two formats. However, they are both extremely effective for generating ad revenue in their own ways. Rewarded videos are an essential part of user retention, while banners are great for wider audience reach.

Monetization - 7 min read

Ekaterina Kupidonova

Monetization - 7 min read

How to Choose the Right Ad Monetization Partner?

Should you set up ad monetization on your own or hire a monetization manager? Have direct deals with ad networks or rely on automation? Find the answers in this article.

Monetization - 7 min read

Tanya Kovalevskaya

Monetization - 2 min read

Appodeal Adds app-ads.txt to Strengthen Fraud Protection

The widespread adoption of ads.txt file across web platforms paved the way for app-ads.txt to finally enter the world of in-app mobile ads. This simple text file is quite easy to apply and quite effective in fighting fraud and spoofing.

Monetization - 2 min read

Ekaterina Kupidonova

Company News - 2 min read

BidMachine Now Open-source Ad Exchange

Stack is making its ad exchange, BidMachine, open-source for mobile app publishers to connect with ad demand sources directly

Company News - 2 min read

Wing Poon

Monetization - 8 min read

Essential Metrics for Mobile Ad Revenue Success

Publishers show an ad in their app and expects monetary gain for each impression. Sounds pretty simple, but is it? In order to understand where your revenue comes from and how to add to it, let’s lay out the essentials of revenue metrics.

Monetization - 8 min read

Ekaterina Kupidonova