Finding an additional monetization source can significantly strengthen your monetization strategy and increase revenue.
We talked to Dmitry Usakov, Head of BidMachine, who stood at the origins of Appodeal and helped develop disruptive in-app header bidding technology.
Monetization - 7 min read
Now that header bidding finally made its way into mobile in-app advertising, mobile DSPs are getting new opportunities to compete. We chatted with Liftoff to find out how their DSP stands out.
Monetization - 4 min read
Stack is making its ad exchange, BidMachine, open-source for mobile app publishers to connect with ad demand sources directly
Company News - 2 min read
Turning to a first-price auction is perhaps one of the most important steps towards making programmatic auctions transparent for buying and selling.