BidMachine - 2 min read

Featured

Programmatic Ads in 2020: BidMachine White Paper is Now Out

Turns out there’s no need to be afraid of in-housing costs and resource allocation when you can access a ready-to-go solution that not only allows a step-by-step transition to programmatic ads managed internally, but brings incremental ad revenue and tangible results from the get-go.

BidMachine - 2 min read

Ekaterina Kupidonova

BidMachine - 4 min read

Featured

What 2020 Holds for Programmatic Advertising

The BidMachine team gathered some major programmatic trends that we see getting stronger in 2020. Will in-app bidding finally overcome the setbacks of the previous years? Will the latest transparency measures positively affect buyer-seller relationships? The year 2020 will most probably bring to life initiatives that are meant to dominate in the new decade.

BidMachine - 4 min read

Ekaterina Kupidonova

BidMachine - 3 min read

Featured

Why SDK Integration is Ideal for In-App Advertising

Whether you’re deciding to integrate a new ad network, ad mediation or ad exchange, it’s important to understand what integration options you have. SDK integration invariably ranks #1 for mobile publishers. On average, an app has 15 integrated SDKs: analytics SDKs, attribution and engagement SDKs and advertising SDKs.

BidMachine - 3 min read

Ekaterina Kupidonova

BidMachine - 5 min read

Q&A with Demand Rockstars: Jampp

As programmatic advertising and in-app bidding make headway, more and more DSPs get a chanсe to compete for publisher inventory. We interviewed Jammp, a top-performing DSP, and discussed today’s programmatic trends, transparency standards, and so much more.

BidMachine - 5 min read

Ekaterina Kupidonova

Monetization - 7 min read

How to Best Incorporate Rewarded video and Banner Ads to Monetize Mobile Apps

There is not much in common between these two formats. However, they are both extremely effective for generating ad revenue in their own ways. Rewarded videos are an essential part of user retention, while banners are great for wider audience reach.

Monetization - 7 min read

Ekaterina Kupidonova

Monetization - 4 min read

Q&A with Liftoff: a Top Performing Programmatic DSP

Now that header bidding finally made its way into mobile in-app advertising, mobile DSPs are getting new opportunities to compete. We chatted with Liftoff to find out how their DSP stands out.

Monetization - 4 min read

Wing Poon

Company News - 2 min read

BidMachine Now Open-source Ad Exchange

Stack is making its ad exchange, BidMachine, open-source for mobile app publishers to connect with ad demand sources directly

Company News - 2 min read

Wing Poon