BidMachine - 3 min read

Featured

Why SDK Integration is Ideal for Mobile App Publishers

Whether you’re deciding to integrate a new ad network, ad mediation or ad exchange, it’s important to understand what integration options you have. SDK integration invariably ranks #1 for mobile publishers. On average, an app has 15 integrated SDKs: analytics SDKs, attribution and engagement SDKs and advertising SDKs.

BidMachine - 3 min read

Ekaterina Kupidonova

Monetization - 4 min read

Featured

Q&A with Liftoff: a Top Performing Programmatic DSP

Now that header bidding finally made its way into mobile in-app advertising, mobile DSPs are getting new opportunities to compete. We chatted with Liftoff to find out how their DSP stands out.

Monetization - 4 min read

Wing Poon

Monetization - 7 min read

How to Best Incorporate Rewarded video and Banner Ads to Monetize Mobile Apps

There is not much in common between these two formats. However, they are both extremely effective for generating ad revenue in their own ways. Rewarded videos are an essential part of user retention, while banners are great for wider audience reach.

Monetization - 7 min read

Ekaterina Kupidonova

Company News - 2 min read

BidMachine Now Open-source Ad Exchange

Stack is making its ad exchange, BidMachine, open-source for mobile app publishers to connect with ad demand sources directly

Company News - 2 min read

Wing Poon