Turns out there’s no need to be afraid of in-housing costs and resource allocation when you can access a ready-to-go solution that not only allows a step-by-step transition to programmatic ads managed internally, but brings incremental ad revenue and tangible results from the get-go.
The BidMachine team gathered some major programmatic trends that we see getting stronger in 2020. Will in-app bidding finally overcome the setbacks of the previous years? Will the latest transparency measures positively affect buyer-seller relationships? The year 2020 will most probably bring to life initiatives that are meant to dominate in the new decade.
BidMachine - 4 min read
Whether you’re deciding to integrate a new ad network, ad mediation or ad exchange, it’s important to understand what integration options you have. SDK integration invariably ranks #1 for mobile publishers. On average, an app has 15 integrated SDKs: analytics SDKs, attribution and engagement SDKs and advertising SDKs.
BidMachine - 3 min read
Turning to a first-price auction is perhaps one of the most important steps towards making programmatic auctions transparent for buying and selling.
Monetization - 5 min read
This report provides insights for mobile app publishers on the top earning mobile ad networks, ad exchanges and DSPs, along with their eCPMs, the average eCPM of each country globally and more.
Monetization - 3 min read
As programmatic advertising and in-app bidding make headway, more and more DSPs get a chanсe to compete for publisher inventory. We interviewed Jammp, a top-performing DSP, and discussed today’s programmatic trends, transparency standards, and so much more.
BidMachine - 5 min read
There is not much in common between these two formats. However, they are both extremely effective for generating ad revenue in their own ways. Rewarded videos are an essential part of user retention, while banners are great for wider audience reach.
Monetization - 7 min read
Finding an additional monetization source can significantly strengthen your monetization strategy and increase revenue.
BidMachine - 7 min read
We talked to Dmitry Usakov, Head of BidMachine, who stood at the origins of Appodeal and helped develop disruptive in-app header bidding technology.
Monetization - 7 min read
Now that header bidding finally made its way into mobile in-app advertising, mobile DSPs are getting new opportunities to compete. We chatted with Liftoff to find out how their DSP stands out.
Monetization - 4 min read
Stack is making its ad exchange, BidMachine, open-source for mobile app publishers to connect with ad demand sources directly