User acquisition and monetization misalignment seems to be a common problem for a lot of companies due to these typical barriers.
As competition for users increases, paid UA becomes a cost sensitive topic. Here are insights on how to find balance between quantity and quality of users, as well as price.
UA - 5 min read
With all the new challenges in 2019, today's mobile app businesses must consider new approaches to scale in 2019 and beyond. Check out this guide to find out more.
Monetization - 3 min read
If you want to understand what your ad revenue is composed of on an impression level and predict LTV as accurately as possible, you need to use a sophisticated Ad Revenue attribution tool in alignment with your app growth strategies to make it happen.
Analytics - 5 min read
Tracing back the revenue each in-app ad delivers can feel like an overly-complicated task, but that doesn’t mean it should be ignored all together.