We’re excited to introduce Stack, a new end-to-end solution by Appodeal aimed at scaling winning apps. With Stack, we put publishers first by clearing the way for direct collaboration with advertisers.
If you want to understand what your ad revenue is composed of on an impression level and predict LTV as accurately as possible, you need to use a sophisticated Ad Revenue attribution tool in alignment with your app growth strategies to make it happen.
Analytics - 5 min read
With so many rivaling apps out there, finding your loyal audience is a strenuous task. Now the question is how to do user acquisition at an affordable cost and with no team resources wasted needlessly?
UA - 5 min read
We’re excited to announce that AppGrowth, Stack’s programmatic User Acquisition solution, recently ranked second in the Growth Index category of Appsflyer’s industry standard Performance Index.
Company News - 1 min read
Scaling a mobile app business means that users need to bring in profit at a continuous and growing rate. Sounds reasonable enough. But the cards are stacked against you when it comes time for execution.
UA - 5 min read
Tracing back the revenue each in-app ad delivers can feel like an overly-complicated task, but that doesn’t mean it should be ignored all together.
Analytics - 4 min read
Publishers show an ad in their app and expects monetary gain for each impression. Sounds pretty simple, but is it? In order to understand where your revenue comes from and how to add to it, let’s lay out the essentials of revenue metrics.
Monetization - 8 min read
In-app header bidding, or parallel bidding as we like to call it, is like the brand new hyperloop that major ad tech industry players are all buzzing about. What worked in the past, on the other hand, has now been dismissed as obsolete and completely irrelevant.
Monetization - 7 min read
Until recently, in-app ads functioned primarily under a waterfall model, despite its numerous flaws as there was no other option. Now that in-app header bidding is finally here, we can finally say goodbye to the the ad waterfall model, right?