Company News - 2 min read

BidMachine Now Open-source Ad Exchange

Stack is making its ad exchange, BidMachine, open-source for mobile app publishers to connect with ad demand sources directly

Company News - 2 min read

Wing Poon

Analytics - 5 min read

Ad Revenue Attribution: How to Take Advantage of Tracking Impression-Level Data

If you want to understand what your ad revenue is composed of on an impression level and predict LTV as accurately as possible, you need to use a sophisticated Ad Revenue attribution tool in alignment with your app growth strategies to make it happen.

Analytics - 5 min read

Ekaterina Kupidonova

Monetization - 8 min read

Essential Metrics for Mobile Ad Revenue Success

Publishers show an ad in their app and expects monetary gain for each impression. Sounds pretty simple, but is it? In order to understand where your revenue comes from and how to add to it, let’s lay out the essentials of revenue metrics.

Monetization - 8 min read

Ekaterina Kupidonova