Company News - 5 min read

Meet Stack: Appodeal’s New Umbrella Brand and End-to-End Solution

We’re excited to introduce Stack, a new end-to-end solution by Appodeal aimed at scaling winning apps. With Stack, we put publishers first by clearing the way for direct collaboration with advertisers.

Company News - 5 min read

Pavel Golubev
Chief Executive Officer

Analytics - 5 min read

Ad Revenue Attribution: How to Take Advantage of Tracking Impression-Level Data

If you want to understand what your ad revenue is composed of on an impression level and predict LTV as accurately as possible, you need to use a sophisticated Ad Revenue attribution tool in alignment with your app growth strategies to make it happen.

Analytics - 5 min read

Ekaterina Kupidonova
Product Marketing/Content Manager

Company News - 1 min read

AppGrowth Gets Top Ranking in Appsflyer’s Bi-Annual Performance Index

We’re excited to announce that AppGrowth, Stack’s programmatic User Acquisition solution, recently ranked second in the Growth Index category of Appsflyer’s industry standard Performance Index.

Company News - 1 min read

Gergana Pomerantz
External Comms and Content Development

Analytics - 4 min read

3 Ways Ad Revenue Attribution Scales a Mobile App Business

Tracing back the revenue each in-app ad delivers can feel like an overly-complicated task, but that doesn’t mean it should be ignored all together.

Analytics - 4 min read

Gergana Pomerantz
External Comms and Content Development

Monetization - 8 min read

Essential Metrics for Mobile Ad Revenue Success

Publishers show an ad in their app and expects monetary gain for each impression. Sounds pretty simple, but is it? In order to understand where your revenue comes from and how to add to it, let’s lay out the essentials of revenue metrics.

Monetization - 8 min read

Ekaterina Kupidonova
Product Marketing/Content Manager

Monetization - 8 min read

Now That In-App Header Bidding Is Finally Here, Is The Waterfall Era Truly Over?

Until recently, in-app ads functioned primarily under a waterfall model, despite its numerous flaws as there was no other option. Now that in-app header bidding is finally here, we can finally say goodbye to the the ad waterfall model, right?

Monetization - 8 min read

Wing Poon
Head of Growth & Product Marketing