BidMachine - 3 min read

Featured

Why SDK Integration is Ideal for In-App Advertising

Whether you’re deciding to integrate a new ad network, ad mediation or ad exchange, it’s important to understand what integration options you have. SDK integration invariably ranks #1 for mobile publishers. On average, an app has 15 integrated SDKs: analytics SDKs, attribution and engagement SDKs and advertising SDKs.

BidMachine - 3 min read

Ekaterina Kupidonova

Company News - 5 min read

Featured

Meet Stack: Appodeal’s New Umbrella Brand and End-to-End Solution

We’re excited to introduce Stack, a new end-to-end solution by Appodeal aimed at scaling winning apps. With Stack, we put publishers first by clearing the way for direct collaboration with advertisers.

Company News - 5 min read

Pavel Golubev

BidMachine - 5 min read

Q&A with Demand Rockstars: Jampp

As programmatic advertising and in-app bidding make headway, more and more DSPs get a chanсe to compete for publisher inventory. We interviewed Jammp, a top-performing DSP, and discussed today’s programmatic trends, transparency standards, and so much more.

BidMachine - 5 min read

Ekaterina Kupidonova

Monetization - 7 min read

How to Best Incorporate Rewarded video and Banner Ads to Monetize Mobile Apps

There is not much in common between these two formats. However, they are both extremely effective for generating ad revenue in their own ways. Rewarded videos are an essential part of user retention, while banners are great for wider audience reach.

Monetization - 7 min read

Ekaterina Kupidonova

UA - 9 min read

How to Increase Your Organic App Growth?

In this article our partner AppFollow shares some tips and insights on how to improve your organic user acquisition and get the most out of channels that can bring you growth at minimum cost.

UA - 9 min read

Ekaterina Kupidonova

Monetization - 7 min read

How to Choose the Right Ad Monetization Partner?

Should you set up ad monetization on your own or hire a monetization manager? Have direct deals with ad networks or rely on automation? Find the answers in this article.

Monetization - 7 min read

Tanya Kovalevskaya